So many things in life make us feel lucky. From collaborations and partnerships
to events and live musichere’s what’s going on in our backyard.?

This summer, Lucky Brand is honoring the legendary multi-platinum,
award-winning artist Elton John. We're celebrating
the upcoming release
of the epic musical fantasy, Rocketman, in theatres today,
with a limited-edition capsule collection of graphic tees.?

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Desert Jam 2019 Desert Jam 2019

Desert Jam 2019

We headed to beautiful Palm Springs to kick
off festival season
with our annual Desert Jam event.
There was great music, food,
drinks, and
legendary style. It was a party to
check out our recap to see more!

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Fender Next Fender Next

Fender Next

To kick off festival season, Lucky Brand
teamed up with Fender at
SXSW for a weekend of rock
and roll featuring fresh
talent and our classic denim.

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On the road with Harry Hudson On the road with Harry Hudson

On The Road With Harry Hudson

L.A. icon and musician Harry Hudson
talks about creative
life, and his love for all-American denim.

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The sounds of
Elton John

Take a listen to some of our favorite Elton John songs in
the specially curated playlist below.